With the newer generation being attracted to gaming consoles like Sony Playstation and Microsoft Xbox, casino operators around the USA have been looking for ways to appeal to this age group in an innovative way. The recent drops in casino revenue in Atlantic City due to game selections is what prompted popular casinos such as Harrah’s and Ceasars to come together with video game developer GameCo to offer skill-based video gambling machines (VGM™). Earlier this year GameCo, Inc. submitted their application to the Division of Gaming Enforcement in New Jersey to be one of the first providers to offer this game type to the area casinos. This came shortly after gambling regulators in New Jersey released temporary skill-based game rules and regulations.
More About GameCo
The CEO of GameGo Blaine Graboyes has almost twenty years’ experience developing digital entertainment and has produced more than 4,000 projects. Successful completion of these projects for big-name corporations such as Dreamworks, Mattel, LeapFrog and DIRECTV has rewarded him with numerous awards to date.
Blaine Graboyes stated, “We are excited to launch our VGM in New Jersey casinos this year. The New Jersey Division of Gaming Enforcement has been extremely supportive of our endeavor to attract the next generation of gamers to the casino floor. We are confident the VGM will provide Gen X and Millennial gamers with an engaging opportunity to gamble playing video games at the casino.” He went on to say that, “Attracting millennials to the casino floor is the most critical issue facing gaming destinations today and GameCo is delivering the solution casinos need to engage this demographic…”
Video Game Gambling Machine (VGM™)
All Caesars Entertainment properties in Atlantic City will be launching “Danger Arena” very soon and is a first-person shooter game where the player’s skill will determine the payout. It will be running on existing casino platforms, is built under GLI #11 v2.1 Standards and offers the same RTP (return to payer) as traditional slot machines. Besides FPS, GameCo also specializes in Racing, Fighting, MOBA, Puzzle games, Sports and more. Watch the video below for an introduction into what will soon be available.